Commercial & Medical Affairs Enablement
Sales CRM, Marketing Automation, and Analytics that Fuel Successful Product Launches
Celito equips commercial and medical affairs teams with a fully integrated stack: CRM, marketing automation, data warehousing, and real‑time analytics so you can engage HCPs, launch products, and demonstrate value with speed and compliance.
Why It Matters
Life Sciences launches hinge on precise HCP targeting, compliant content, and actionable insights. Disconnected tools and spreadsheets slow decisions and invite risk. Celito unifies your commercial and medical tech landscape from Veeva CRM to omnichannel marketing so every stakeholder sees one version of the truth.
What We Deliver
Sales CRM & Field Enablement
- Implementation and optimization of Veeva CRM, Salesforce Health Cloud, and Vault CLM with call reporting, HCP/HCO profiles, samples, and dashboards.
- Territory management, roster uploads, and mobile field-app configuration for on‑the‑go insights.
- Integrations with PromoMats, MedInfo, and data warehouse for 360‑degree HCP view Omnichannel Marketing Automation.
- Salesforce Marketing Cloud and Veeva Engage campaigns triggered by CRM activities.
- Customer‑journey orchestration with location / specialty targeting and two‑way field notifications.
- Content approvals and asset tracking via Vault PromoMats integrations.
Commercial Data Management & MDM
- Data collection, integration, quality assurance, and warehousing architecture for launch and post‑launch datasets.
- Master data management for HCP/HCO, product, payer, and patient entities.
- Secure data exchange pipelines feeding analytics and transparency reporting.
Medical Affairs Platforms
- MSL‑focused CRM modules with KOL engagement, medical inquiries, and insight capture.
- Case management for MI/AE/PC with escalations and MedComms integrations.
- Approved materials and publication management with review workflows and metadata controls.
Launch & In‑Market Analytics
- Field performance, demand (sell‑in/out), GTN, and patient‑share dashboards built on Celito analytics framework.
- Market, competitor, and journey analytics for data‑driven campaign optimization.
- Mobile executive app delivering territory and national KPIs in real time.
Compliance & Transparency Reporting
- Sunshine Act, spend, and sample reporting pipelines built into data warehouse.
- Audit‑ready documentation and validation for CRM, CLM, and marketing systems.
- HIPAA and GDPR privacy controls across all HCP/patient data flows.
Our 4‑Step Methodology
Assess
Commercial & medical current‑state systems, data, and processes.
Blueprint
Future‑state architecture, vendor selection, and integration plan.
Implement
Configuration, data migration, validation, and change management.
Optimize
Launch analytics, enhancements, and continuous compliance monitoring.
Flexible Ways to Engage
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Model
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Typical Use Case
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Commitment
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|---|---|---|
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CRM & Marketing Fast‑Track
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Prepare for first commercial launch
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12–16 weeks
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Data Warehouse & Analytics Accelerator
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Build launch dashboards and KPIs
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8–12 weeks
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Managed Commercial IT Operations
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Post‑launch system support and enhancements
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Ongoing
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Medical Affairs Enablement Program
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MSL CRM, MedComms, analytics rollout
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Project‑based
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Proven Outcomes
Day‑1 launch analytics deliver sell‑in, sell‑out, and patient metrics within 24 hours of first shipment.
Mobile executive app gives real‑time territory performance and increases field productivity.
CRM and marketing automation integrations create a 360° HCP view that boosts engagement quality.
Compliant spend and Sunshine Act reporting pipelines reduce manual reconciliation effort by 40%.